Awesome Idea to Promote Eco-Friendly Behavior - Store Discount for Riding Your Bike!

I love when stores help to promote eco-friendly behavior on the part of their customers. Lots of stores already offer incentives to bring your own shopping bags with bag credits or donations to charity and some restaurants/coffee shops offer small discounts if you bring your own mug.  But, today I saw something unique.  This sign is hanging in the window of Nostalgia Zone, a comics store in Uptown Minneapolis. They are offering a 15% discount to  customers who ride their bike to the store. 15% is an awesome discount for doing some thing that is already good for you and good for the environment. Two thumbs up for Nostalgia Zone!